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C-NECT Transportation Application

Timeline: July 2022 (4 weeks) 

Role: Product Designer-Solo Project

SUMMMARY AND IMPACT

A digital application to improve sustainable local mobility options for residents of a city named Cudahy in LA County

 

Creating a digital application that impacts multiple age groups of the 22 thousands residents in Cudahy:

  • Students depend on public transportation to commute to school.

  • Young adults use public transportation to commute to work.

  • Parents rely on public transportation to transport their children from school and handle household errands throughout the city.

  • Seniors run errands and visit friends and family across the city.


BACKGROUND

System Approach: A solution for local transportation with global impact
 

  • Create a zero-emission transportation system.

  • A convenient, safe, clean, and affordable transportation system that enhances mobility and quality of life while reducing car dependency.

  • Inclusive, transparent, and accountable governance that encourages participation in sustainability efforts, especially by disempowered communities.


RSEARCH

Extensive qualitative and quantitative online and field research

Cudahy is a small city in LA County where majority of households are families. Through intensive online and field research, we came up with the solution to create a multi-modal, interconnected transportation system that provides Cudahy residents with expanded options and experiences in their choice of healthy, environmentally friendly, commuting options (You can read more about the research here). The opportunity to make this system practical came to light to create a digital application that empowers community mobility.


COMPETATIVE ANALYSIS

Current transportation applications do not offer all the available public transportation solutions in one space
 

Different transportation applications such as Uber, Lyft, Google Map, or Transit offer separate sets of solutions to go from one point to another. They do not include the local systems that are already active in small cities such as Cudahy. In addition to that, in most of the current applications, the transportation solutions are not interconnected and only show one option to go from point A to point B.

So I found an opportunity to design an application that offers all the solutions available in one space. This is a multi-modal solution that empowers residents to have fast, environmentally friendly, and affordable mobility. In addition to that, the application can provide community involvement and networking outreach.


THE SOLUTION

A user friendly digital application to improve mobility options for residents
 

  • Includes all available transportation options in one space

  • Can live on a tablet, phone, computer, street kiosk

  • Encourages community involvement

  • Transparent in policies and prices

  • Empowers community outreach

  • User friendly and interactive

  • Senior friendly application design

  • Encourages sustainability


DESIGN

Figma was the main source for design needs from creating assets, ensuring accessibility, and developing the prototypes

Figma was used to create low, mid, and high resolution wire frames. Throughout the development process, the established research-derived requirements were implemented. You can view the Figma prototype here.
The following displays several screens along with the corresponding objectives they aim to accomplish:

Color Palette and Font                                     Goal: Accessibility

Frame 39.png
image.png

Application Interactions                               Goal: User Friendly

iPhone 13 Pro Max - 51.png
iPhone 13 Pro Max - 54.png

Application Interactions                               Goal: Transparency

image.png
image.png


FUTURE WORK

Applying iterative design to enhance the initial prototype
 

Refining the initial prototype is achievable through the implementation of an iterative design methodology. This approach allows the designer to revisit users, ensuring that requirements are accurate, and the design effectively addresses users' actual pain points. I consider this methodology crucial and highly effective in my work. The aspects that can gain valuable insights from user feedback include:

  • Usability testing provides an opportunity to analyze the application's interactions, particularly observing the behavior of age groups that are not digital natives. This can unveil design flaws in the application's user experience.

  • The graphics and iconography can be improved by incorporating additional accessibility considerations.

  • Rideshare feature can be verified by the users to make sure that all security aspects are taken into account.

  • Introducing a reward system into the application, employing gamification strategies, can serve as motivation for more residents to actively participate in the application.

© 2021 by Narges Safa
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